Jules wanted to make sure that the brand put ethics, responsibility, and sustainability at the forefront of the manufacturing process, in order to combat the rise of fast fashion plaguing the industry.
Each season, VELANCHE will offer a sustainable wardrobe that is both fashionable and timeless, with each piece designed to be worn and re-worn endlessly, without falling out of fashion.
In today’s world, it is essential to Jules to not encourage over-consumption, which is why she wants to offer quality pieces and small collections that will follow the fashion trends over the years.
In order to ensure the quality and sustainability, Jules’ approach is to work with local French manufacturers that concentrate production in Parisian workshops, using natural fibers (silk, cotton, viscose, linen, etc.) from only the best European weavers.
And because it is our responsibility to improve our daily actions for the good of our planet, our main objectives are :
Release small collections every three months in order to not encourage over-consumption.
Manufacture all pieces in limited editions to avoid overstock waste.
Create pieces using only natural fibers (silk, cotton, viscose, linen, etc.).
Ensure manufacturers and factories are all OEKO-TEX certified, using recycled fabrics and yarns.
Use fabrics that were overproduced/ not used by brands and weavers.
Package all pieces using recycled and bio-degradable materials.